Companies must make profits to survive, but what if profit wasn’t the main goal? What if maximizing shareholder value wasn’t a goal at all? What if business leaders limited their compensation so that all employees could have more? In Limit Your Greed, Mark Van Name and Bill Catchings confront today’s accepted business norms and present alternatives that work. Using their own company, Principled Technologies, as a case study, they make a compelling argument for a new approach to business: one in which everyone limits their greed.